Brand Identity, Social Media, Paid Promotions
Starottel is a 4-star hotel in Ahmedabad, Gujarat, India, that is home to the discerning business traveler since its inception. In a city legendary for a mix of contemporary and modern architecture, Starottel Ahmedabad offers the finest business environment.
To enhance their brand identity on social media platforms, and increase audience reach across digital platforms.
Thorough research was conducted to ensure that the brand stays ahead of the game, not just offline; but online as well.
1. Field Research: Research interviews with their employees were conducted, the hotel's customer segments that stay or visit the hotel property.
2. Digital Audit: Online presence was analyzed, with their business accounts on Facebook, Instagram, Zomato, Trip Advisor and their brand website.
3. Competitive Research: With 3 hotels as competitors in the same area, it becomes essential to closely study the competitive presence.
A strategy focused on highlighting the Experiences in the hotel was devised, and followed a not-just-here-for-the-room mindset.
Building on the devised strategy, a plan to create content showcasing the luxuries and amenities of the 4-star hotel was made. It covers wellness amenities like spa, swimming pool, food and beverage in a cafe, lounge, B&B.