Change the way you do business forever with SundayPyjamas ®

Stay in touch

  • White Facebook Icon
  • White Instagram Icon
  • White LinkedIn Icon
  • White YouTube Icon
  • White Twitter Icon

Resources

India Office

sundaypyjamaslogowhite.png

© 2019 by Sunday Pyjamas Private Limited. ( SundayPyjamas ® )

Starottel

INDUSTRY

Hotel

WORK

Brand Identity, Social Media, Paid Promotions

ABOUT

Starottel is a 4-star hotel in Ahmedabad, Gujarat, India, that is home to the discerning business traveler since its inception.  In a city legendary for a mix of contemporary and modern architecture, Starottel Ahmedabad offers the finest business environment.

OBJECTIVE

To enhance their brand identity on social media platforms, and increase audience reach across digital platforms.

STRATEGY

Thorough research was conducted to ensure that the brand stays ahead of the game, not just offline; but online as well. 
 

1. Field Research: Research interviews with their employees were conducted, the hotel's customer segments that stay or visit the hotel property. 

2. Digital Audit: Online presence was analyzed, with their business accounts on Facebook, Instagram, Zomato, Trip Advisor and their brand website.

3. Competitive Research: With 3 hotels as competitors in the same area, it becomes essential to closely study the competitive presence.

STRATEGY

A strategy focused on highlighting the Experiences in the hotel was devised, and followed a not-just-here-for-the-room mindset. 

CAMPAIGN

Building on the devised strategy, a plan to create content showcasing the luxuries and amenities of the 4-star hotel was made. It covers wellness amenities like spa, swimming pool, food and beverage in a cafe, lounge, B&B. 

35k+

Reach

40%

Increase in

average engagement per post

1.6x

Increase in engagement

24%

increase in organic reach

Join over 80 brands

Learn how to grow your business

Experiences

by SundayPyjamas™