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India Office

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© 2019 by Sunday Pyjamas Private Limited. ( SundayPyjamas ® )

Cafe Scrabble

INDUSTRY

Cafe

WORK

Campaign Design, Social Media, Photography, Videography

ABOUT

Seeded in 1998, today Shambhu’s Coffee Bar is one of the most popular hangout places of Ahmedabad. Running over a decade now, the coffee bar just got younger with new fans, new flavours and new offerings every year. It is said to be the favourite coffee bar not only for the teenagers but also for business executives, couples & families.

OBJECTIVE

Spanning across three cities of Gujarat, India, it becomes essential to maintain the consistency of a new outlet with the rest of the chain, which also became our major objective: to maintain the brand consistency across the chain.

RESEARCH

With our research, we understood what customers across other outlets are looking for in the brand, and how we could uniquely establish that for a newly open outlet at Sindhubhavan Road, which is a prime location for foodies in the city of Ahmedabad.

STRATEGY

The strategy was focused on the ambience and uniquness of the Shambhu's Experience. Everyone understands the Shambhu's Brand when it comes to coffee or food. The unique thing about this very outlet is the way it is built out of a shipment container.
 

CAMPAIGN

A campaign describing the legacy of the Shambhu's brand.

Shambhu's clearly made its special place in the heart of Ahmedabadis.

120k+

Reach

2000

Increase in

page likes

25%

Increase in engagement

1000+

Cafe visits in 3 months