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India Office

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© 2019 by Sunday Pyjamas Private Limited. ( SundayPyjamas ® )

Rash Cafe

INDUSTRY

Cafe

WORK

Social Media, Paid Promotions, Photography, Videography

ABOUT

Rashcafe provides a platform for a healthy lifestyle and overall cure through Yoga , Food and Atmosphere for every individual's well-being. It serves not just culinary delights, but is a place to nurture your mental wellness.

It is a place where food meets art, the like minded collide - musicians jam - chef's flaunt - artists showcase - forever in search of the novel & talented.

OBJECTIVE

To promote the new found concept of a Yoga Cafe in the city, plus, a personal and customizable space for activities ranging from open mics, movie nights and planning diets.

RESEARCH

We documented everything we observed, using photos and videos, which helped us create a bigger picture of how to project a unique mix of concepts in a single place.

STRATEGY

The core narrative was personal care and dedication towards each of the members, helping each other find tranquility together, making it an inspiration to run Messenger campaigns to offer a personalized experience to their customers online.

CAMPAIGN

Besides personalized Messenger campaigns, their core concept of yoga cafe, homely food and lively ambience was highlighted throughout their feed on social media. To offer a more engaging experience of the place, videos were published timely to carry out brand promotions.

94k+

Reach

44%

Increase in

page likes

62%

Increase in engagement