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India Office

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© 2019 by Sunday Pyjamas Private Limited. ( SundayPyjamas ® )

Melt In 

INDUSTRY

Cafe

WORK

Campaign Design, Social Media, Photography

ABOUT

Melt In is a cafe-cum-gelato artisan place for friends and family, to indulge in rich authentic gelato flavours presented in an even artistic manner.

OBJECTIVE

The primary objective was to run a campaign to promote the cool delights Melt In has to offer in the summer season. The secondary objectives were to represent it as a rich and premium brand, while also bursting common myths of icecream often being confused for gelato.

RESEARCH

Maintaining the said brand identity required our design teams to research and understand their brand positioning, color palettes and font families being used.

STRATEGY

A plan was developed to first cover the summer campaign, followed by a kiosk opening in Mumbai, India, a new product launch, also covering festive seasons like Diwali.

SOLUTION

Communication Strategy: The answer to all your questions and the solution to all your problems is to ‘just melt in’.

21%

Increase in

organic reach

1.2x

Increase in engagement

34%

increase in instagram profile visits

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