Campaign Design, Social Media, Photography
Hype Bistro is one of the rare fine dine outdoor restaurants where you can gaze the sky while enjoying your wholesome 3-course meal.
The brand campaign was launched with an unknown 'hype' to keep the new audience guessing of the hype created on social media.
With the brand's foundation being laid out, we figured how most people were likely to respond to a new place in town, we found 52% of adults were looking to expand their variety of ethnic cuisine on a weekly basis.
Instead of us bragging about the hype, we got the audience to engage in a dialogue with the brand, asking them a singular question in different contexts, to completely retain the brand recall.
"#What'sTheHypeAbout?" campaign was rolled out in the initial weeks of the brand launch to pique the interest of an entirely new set of audience.