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India Office

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© 2019 by Sunday Pyjamas Private Limited. ( SundayPyjamas ® )

Forest Resort

INDUSTRY

Cafe

WORK

Campaign Design, Social Media

ABOUT

Located in the business city of India in Gurugram, Forest Resort is a magical escape from the city’s hustle and bustle. Once inside this fascinating wonder, one is in the presence of Inspired Gourmet World cuisine, an exclusive fusion traditional ambience, Al Fresco dining and vibrant music. Forest Resort is a space with traditional open and airconditioned huts that transitions across various moods and yet, never compromises its hedonistic soul.

OBJECTIVE

To create brand advocacy of an all new refreshing concept to spend your family and friends get together in the lush green nature. Just #byob and start to relish.

RESEARCH

Although remotely, we noted a critical behavourial trend of the milennialls to find escapes to the daily rut of monotonous tasks.

STRATEGY

Opting for a very informal brand voice, the resort was promoted as a satisfying getaway from the city. "We give you your own farmhouse to sit, relax and rejoice" was a luxury offered to their audience.

CAMPAIGN

The campaigns solely stands for "#LetsEscape" portraying the escape away from the daily bugle of the city into a home amidst natural surroundings.