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© 2019 by Sunday Pyjamas Private Limited. ( SundayPyjamas ® )

Dope - The Place

INDUSTRY

Cafe

WORK

Campaign Design, Social Media

ABOUT

Dope The Place was a lounge turned into a restaurant, nevertheless, being known for its ambience and food, particularly the food presentation.

OBJECTIVE

We aimed to answer a simple question, "How to convert their online presence into a visual retreat?"

RESEARCH

We feasted our eyes and research on the principles of putting out a perfect plate: emphasis, balance, color, contrast, texture and simplicity of the main element, garnish, sauce and shape.

STRATEGY

Covering the most unique elements of their culinary presentation, we held a professional photoshoot, for the leading items on the menu.

CAMPAIGN

Having an almost nowhere to be seen food presentation, the overall brand messaging put across was " We love to serve you the best way we can!" and to retain the loyal customers, we complemented it with "#DopeToSeeYouSoon".