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India Office

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© 2019 by Sunday Pyjamas Private Limited. ( SundayPyjamas ® )

INDUSTRY

Restaurant

WORK

Campaign Design, Social Media

ABOUT

Hyderabadi Hut creates a friendly and casual dining experience where smile goes a long way with the traditional and awesome Hyderabadi cuisine.

OBJECTIVE

Produce Branded content that reflects Hyderabadi Culture and Cuisine for both their venues in the city, at Himalaya Mall and Sarkhej, Ahmedabad, India

RESEARCH

A new cuisine brings in fresh research for the team, the items and ingredients in Hyderabadi cuisine were studied, making them hallmarks in the social media campaigns as well.

STRATEGY

The key is to identify with the culture on their online platforms the way they do with the cuisine, and create content around both lines, integrated.

CAMPAIGN

Prior to Eid, devotees are likely to have a fast, in other words, not having any food till dawn. It's a great time to bond with family and friends over a grand style dinner, after the fast is done for the day.