Cafe Venture Studio
Social Media, Paid Promotions, Photography, Videography
The cafe is an integral part of Venture Studio which is a startup incubator established by Ahmedabad University in active collaboration with Stanford University – Centre for Design Research.
It is a place where food meets art, the like minded collide - musicians jam - chef's flaunt - artists showcase - forever in search of the novel & talented.
Being around a workplace environment, undoubtedly, the target audience is young students from nearby colleges, and startup groups from the incubator. Moreover, business people find the place an abode to conduct their meetings.
A one-on-one client research interview was conducted to understand how their kitchen worked and turns out 100% of their food is homemade, making it an ideal cafe for a student away from home.
Contrastingly positioned as a rustic and calm place, it offered the perfect environment for the synthesis of new ideas and effective collaboration, we made sure that their online audience feels the brand the same way it exists offline.
Homemade food, efficient and smooth business meeting and refreshing drinks were clear winners to fancifully make way to the brand's online presence.