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© 2019 by Sunday Pyjamas Private Limited. ( SundayPyjamas ® )

Cafe Venture Studio 

INDUSTRY

Cafe

WORK

Social Media, Paid Promotions, Photography, Videography

ABOUT

The cafe is an integral part of Venture Studio which is a startup incubator established by Ahmedabad University in active collaboration with Stanford University – Centre for Design Research.

It is a place where food meets art, the like minded collide - musicians jam - chef's flaunt - artists showcase - forever in search of the novel & talented.

OBJECTIVE

Being around a workplace environment, undoubtedly, the target audience is young students from nearby colleges, and startup groups from the incubator. Moreover, business people find the place an abode to conduct their meetings.

RESEARCH

A one-on-one client research interview was conducted to understand how their kitchen worked and turns out 100% of their food is homemade, making it an ideal cafe for a student away from home.

STRATEGY

Contrastingly positioned as a rustic and calm place, it offered the perfect environment for the synthesis of new ideas and effective collaboration, we made sure that their online audience feels the brand the same way it exists offline.

CAMPAIGN

Homemade food, efficient and smooth business meeting and refreshing drinks were clear winners to fancifully make way to the brand's online presence.

18k+

Reach

24%

Increase in

page likes

10k+

Increase in engagement

61%

increase in profile visits

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