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© 2019 by Sunday Pyjamas Private Limited. ( SundayPyjamas ® )

Cafe Scrabble

INDUSTRY

Cafe

WORK

Campaign Design, Social Media, Paid Promotions, Photography

ABOUT

‘Cafe Scrabble’ is more than a cafe or a game. The concept builds on a classic idea. It’s an experience – a culmination of good food, board games, thoughtful interiors and of course endless conversations! Such establishments are probably as old as board games themselves, which date back to the Egyptian game Senet 6000 years ago.

OBJECTIVE

To highlight the concept of the cafe which is all about food, friends, celebrations and a lot of worldly affair with scrabble and other board games.

RESEARCH

A brief research on all the games that the concept cafe provides was done to understand the experience it offers to its customers, and how to integrate the digital experience with their offline experience.

STRATEGY

Games over endless conversations being their unique value proposition to their audience, we strategized to depict the theme on their social media handles, while not forgetting about the fact that they were a food business.

CAMPAIGN

Various sets of campaigns were worked through, which precisely ranged from food, games, 1+1 offers on Sandwich Day, #DayoftheWeek, app promotions to owning a franchise of the cafe.

100k+

Reach

3000

Increase in

page likes

2.5x

Increase in engagement

1000+

Instagram followers

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